Symbols and Meaning: Vesica Piscis

The Vesica Piscis is a rudimentary geometric shape used by cultures throughout time to convey spiritual understanding. The symbol is found in ancient Greek, Christian, Indian, Mesopotamian, African and Asian civilizations. To this day, the vesica piscis is in art, architecture, as well as logos of corporations.

The value of branding and what it can buy that money can’t

The concept of branding brings about different ideas to different people. A brand, for a company or product, is comprised of tangible and intangible elements. The intangibles are things you can’t see, such as interactions with representatives, how customers feel about your products, or how they feel when thinking of your company. How a customer […]

Logo vs Logotype what makes a good brand transcend

Logotype, logo, logomark, wordmark, icon, and brand are often used interchangeably, inappropriately and without an understanding of which one is actually what. It may be time to reclaim these terms and re-assert their original meaning.

How to Name your Brand, Company, Product.

How to choose a brand name for your business or product

It’s easy to hate a name, that’s exactly why choosing a great one is so difficult. The main goal of a name is to be memorable, unique, and descriptive. What exactly goes into creating a name which achieves all three of these goals and more is hard to account for. We all know of great brands; Companies or Products, but do all great brands have great names? Without making too many chicken and egg or cart and horse analogies, let’s look at some of the practical factors which should be considered in choosing a name for your venture.

The new customer journey checklist – Marketing Touchpoints

The customer journey outlines the many touch-points a user will encounter on their way to becoming (ideally) your customer. Plotting the customer journey can help any marketer understand their prospects better and plug any holes in the endless pursuit of an efficient funnel. It’s really important, is what I’m trying to get across. The marketing touchpoint checklist (below) outlines many of the possible content and user touch points of a typical digital sales funnel.

Use javascript to bulk process company html email signatures

Email signatures are part of any company’s branded elements. They set the tone to a wider corporate communication plan, introduce visual elements and communicate important information. Emails are a powerful medium which has an amazing volume of client touch-points. The problem is that many times creating an email signature is overlooked as an element of the branding. Often each employee is left to input personal annotations, references, and styling cues which unintentionally erode a carefully planned communication program. The answer of…

Summary of indy board game crowd funding 2015

Over the years some 1,200 board game creators have found their way to Kickstarter in search of funding. Nearly 1,500 projects have been created since 2009. Some board games are a hit, receiving Millions of dollars in funding, others get a disappointing zero dollars in funding. To understand the outlook of board game funding through Kickstarter I took a look at […]

How to review design and give critical feedback.

It’s important to be able to both give and receive criticism, knowing a bit can help a lot in your next design review. Despite the benefit to the design process, the review or critique is all to often avoided because of the uncomfortable environment it can create. This tension can be felt by critics and designers alike. Because […]

What is design good for anyway and why is there such a fuss about it all the time?

What is design good for anyway? One can see Design everywhere today, that’s one of the reasons why pinning down exactly what it is can be difficult. Even the word design holds different meanings depending on who it is you ask. Most of us can at least tell the difference between something that has been design and something that hasn’t been. Why do objects that go through the design process and design thinking look a certain way? It’s not purely aesthetic, functional or theoretical – it’s some mix of all three and a bit more still.