How to choose a brand name for your business or product

It’s easy to hate a name, that’s exactly why choosing a great one is so difficult. The main goal of a name is to be memorable, unique, and descriptive. What exactly goes into creating a name which achieves all three of these goals and more is hard to account for. We all know of great brands; Companies or Products, but do all great brands have great names? Without making too many chicken and egg or cart and horse analogies, let’s look at some of the practical factors which should be considered in choosing a name for your venture.

The new customer journey checklist – Marketing Touchpoints

The customer journey outlines the many touch-points a user will encounter on their way to becoming (ideally) your customer. Plotting the customer journey can help any marketer understand their prospects better and plug any holes in the endless pursuit of an efficient funnel. It’s really important, is what I’m trying to get across. The marketing touchpoint checklist (below) outlines many of the possible content and user touch points of a typical digital sales funnel.

Use javascript to bulk process company html email signatures

Email signatures are part of any company’s branded elements. They set the tone to a wider corporate communication plan, introduce visual elements and communicate important information. Emails are a powerful medium which has an amazing volume of client touch-points. The problem is that many times creating an email signature is overlooked as an element of the branding. Often each employee is left to input personal annotations, references, and styling cues which unintentionally erode a carefully planned communication program. The answer of…

What is design good for anyway and why is there such a fuss about it all the time?

What is design good for anyway? One can see Design everywhere today, that’s one of the reasons why pinning down exactly what it is can be difficult. Even the word design holds different meanings depending on who it is you ask. Most of us can at least tell the difference between something that has been design and something that hasn’t been. Why do objects that go through the design process and design thinking look a certain way? It’s not purely aesthetic, functional or theoretical – it’s some mix of all three and a bit more still.

Sci-Fi UI / UX: Prometheus – Exceptionally consistent computer tech design despite 33 years of CGI advancements

Thirty-three years of computer graphics advancement had a noticeable influence on the way computer interfaces are used in the movie Prometheus. Advancements in CGI were integrated to seamless and believable show character interactions with various device interfaces to successfully illustrate plot concepts. Technology envisioned in the movie stayed true to the original vision of the first Alien film.