It’s valuable for a Company to invest in a visual identity. A strategic system for growth, recognition, and differentiation, communicate value proposition.
Logotype, logo, logomark, wordmark, icon, and brand are often used interchangeably, inappropriately and without an understanding of which one is actually what. It may be time to reclaim these terms and re-assert their original meaning.
Email signatures are part of any company’s branded elements. They set the tone to a wider corporate communication plan, introduce visual elements and communicate important information. Emails are a powerful medium which has an amazing volume of client touch-points. The problem is that many times creating an email signature is overlooked as an element of the branding. Often each employee is left to input personal annotations, references, and styling cues which unintentionally erode a carefully planned communication program. The answer of…
Over the years some 1,200 board game creators have found their way to Kickstarter in search of funding. Nearly 1,500 projects have been …
It’s important to be able to both give and receive criticism, knowing a bit can help a lot in your …
What is design good for anyway? One can see Design everywhere today, that’s one of the reasons why pinning down exactly what it is can be difficult. Even the word design holds different meanings depending on who it is you ask. Most of us can at least tell the difference between something that has been design and something that hasn’t been. Why do objects that go through the design process and design thinking look a certain way? It’s not purely aesthetic, functional or theoretical – it’s some mix of all three and a bit more still.
Sci-Fi UI / UX: Her – Disturbingly accurate portrayal of our not so distant future of isolation and device interfaces
Devices and interfaces imagined in the not so distant future of “Her” (2013) are a departure from the hard visions of horror based science fiction films.
Sci-Fi UI / UX: Prometheus – Exceptionally consistent computer tech design despite 33 years of CGI advancements
Thirty-three years of computer graphics advancement had a noticeable influence on the way computer interfaces are used in the movie Prometheus. Advancements in CGI were integrated to seamless and believable show character interactions with various device interfaces to successfully illustrate plot concepts. Technology envisioned in the movie stayed true to the original vision of the first Alien film.
Star Trek the original series, created by Gene Roddenberry and starring William Shatner was ahead of its time when it first aired in 1966 and in many ways still is. The show helped pave the way for futurists, popularizing a vision of future humanity and future technology. The real world technology from the day (1960’s) had influenced the imaginations of what the creators thought technology 300 years in the future (2265 to 2269) could look like, but just barely.