Marketing

The new customer journey checklist – Marketing Touchpoints

The customer journey outlines the many touch-points a user will encounter on their way to becoming (ideally) your customer. Plotting the customer journey can help any marketer understand their prospects better and plug any holes in the endless pursuit of an efficient funnel. It’s really important, is what I’m trying to get across. The marketing touchpoint checklist (below) outlines many of the possible content and user touch points of a typical digital sales funnel.